Why I hated the book
First up Paul Arden is considered an advertising guru. This worried me because he could easily oversell his book. It's his job to make som...
What one thing can you do that would make everything else either easier or irrelevant?
That question is the crux of this book, and the rest of the book is only...
There was once a man named Jean-Baptiste Lamarck, who said that individuals can pass on traits they'd developed during their lifetimes. The classic example of ...
Note: This is longish post, sorry. I quite like this book. Also, if you are easily offended, maybe this isn't the book for you, although it probably is. That be...
Sometimes I try learn something, whether it's a point of view or a writing style, so I pick up the occasional award winner to read. That way I know that chances...
